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    <lastmod>2018-10-24</lastmod>
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    <lastmod>2023-03-12</lastmod>
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      <image:title>Experience - First to OTC - Category Expanding</image:title>
      <image:caption>Introduced in 2015, the Eustachi revolutionized the eye/ear category. It was the first product with a retail over $50 - demonstrating a high scan would work in a section where everything was traditionally under $20. It opened the doors and incrementally expanded the category. Acquired by Neilmed Pharmaceuticals in 2022, the Eustachi brand is the market leader for treating negative middle ear pressure problems.</image:caption>
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      <image:title>Experience - From the mind of a renowned ENT Surgeon</image:title>
      <image:caption>Looking for a better way to manage cerumen, Dr. Herbert Silverstein developed a solution that would not only rinse the ear canal but help keep it fresh and dry. Designed for maintaining the ear canal, EarKare helps reduce cerumen build-up on hearing aids and earbuds.</image:caption>
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      <image:caption>Initially tested in 200 stores, the Lexie brand of OTC hearing aids quickly expanded chain wide into all Walgreens pharmacy locations. The early planning and strategic partnership ensured the brand was ready for the OTC Hearing Aid Act.</image:caption>
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    <lastmod>2018-10-24</lastmod>
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